Branding Your Brand IdentityProducts & Gamble (Products sold and the packaging where they are in)
Signage (Interior & exterior layout)
To understand what a logo is, we have to first understand what it is for.
How would you summarise brand, identity and logo design?
One big role in the ‘new’ or ‘corporate image’ of a business is its own identity.
There is A logo not your brand, nor is it your identity. Logo design, identity branding and design all have distinct roles, that collectively, form a perceived picture for a company or product.
The fundamental idea and core idea behind having a ‘corporate image’ is that what a company does, everything it possesses and what it produces must represent the values and aims of the company as a whole.
To illustrate this concept, consider logos like individuals. We like to be called by our names — James, Dorothy, John — instead of by the perplexing and forgettable description of ourselves such as “the man who always wears pink and has blonde hair”. In this same way, a symbol shouldn’t literally describe what the business does but instead, identify the company in a way that’s recognisable and memorable.
For a more thorough comprehension of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I estimate is “an important, easy-reference manual to brilliant branding”.
What’s individuality? — The visual factors that form part of the overall brand.
The emblem identifies a company or product in its simplest form.
What is a logo? — A symbol identifies a company in its simplest form through the use of a marker or icon.
Identity — The visual factors that form part of the overall brand.
What is brand? — The perceived corporate image as a whole.
It is the consistency of this core idea which makes up the business, forcing it, revealing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
What is branding?
In most cases, individuality design is based round the visual apparatus used within a company, usually assembled inside a set of guidelines. These guidelines that compose an individuality usually administer how the identity is applied throughout a variety of mediums, utilizing approved color palettes, fonts, designs, dimensions and so forth. These guidelines ensure that the identity of the company is maintained coherent, which in turn, permits the brand as a whole, to be recognisable.
Stationery (Letterhead + business card + envelopes, etc..)
Marketing Collateral (Flyers, brochures, books, sites, etc.)
The identity or ‘picture’ of a Business is Composed of many visual devices:
All these things constitute an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one recognizable mark. This mark is the avatar and emblem of the business as a whole.
Apparel Design (Tangible clothing Items Which are worn by employees)
There’s been some recent discussion on the internet about this topic, about your logo not being your brand. Although this might be true, I haven’t seen any clarification regarding the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
A Logo (The Sign of the entire identity & brand)
A lot of people think a brand just consists of a few components — a few colours, a few fonts, a logo, a slogan and maybe some music added in also. In reality, it is much more complicated than that. You may say that there is a brand a ‘corporate image’.
What is a logo?
What is identity design?
To explain that in more detail, let us start at the top — the brand.
Anything visual that represents the business.
Branding is certainly not a light topic — entire books & hundreds of books have been written on the subject, however to put it into a nutshell you could clarify a ‘brand’ within an organisation, service or product with a ‘character’ that’s shaped by the perceptions of the audience. On that note, it also needs to be stated that a designer cannot “create” a new — just the viewer can accomplish this. A designer creates the basis of the brand.
As an example, let us consider the well known IT company, Apple. Apple as a business, projects a humanistic company culture and a strong corporate ethic, one which is characterised by volunteerism, service of good causes & participation locally. All these values of the company are evident through everything they do, from their own innovative products and advertising, right through to their own customer services. Apple is an emotionally humanist brand that actually connects with people — when people buy or use their products or solutions; they feel part of the brand, like a tribe even. It’s this psychological connection that produces their brand — not only their products along with a bite sized logo.
A logo identifies a company or product through the usage of a mark, flag, emblem or touch. A symbol does not sell the provider nor infrequently does a business enterprise is described by this. Logo’s derive their significance from the quality of the item it symbolises, not the other way round — logos are there to individuality, not to explain. In brief, what a logo means is more significant than what it looks like.
Logo — Identifies a business in its easiest form through the use of a marker or icon.
It is also important to note that only after a symbol becomes familiar, does it function the way it’s supposed to do much alike how we considerably need to find out people’s names to identify them.
Brand –The perceived emotional corporate image as a whole.
A logo is for… identification.
Other Communication (Audio, odor, touch, etc.)
Good examples of logos